Register for an account


Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.


Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

The Sciences

NCBI ROFL: Getting bad customer service? Maybe you should change your clothes.

DiscoblogBy ncbi roflMay 22, 2012 4:00 AM


Sign up for our email newsletter for the latest science news


Customer service as a function of shopper's attire. "A field experiment explored whether a female shopper's appearance would influence the customer service she received. Specifically, a female confederate dressed in formal work clothes (skirt and blouse) or informal gym clothes (tights and t-shirt) entered a series of randomly selected women's clothing stores in a large mall and proceeded to "shop." The amount of time that passed before an employee approached and acknowledged the confederate served as the dependent variable. As hypothesized, she was acknowledged significantly sooner when formally attired than when informally dressed. Thus, clothing, like other aspects of appearance, influences how people are evaluated and treated by others."


Photo: flickr/Tsar Kasim

Related content: Discoblog: NCBI ROFL: Shopping cart etiquette triple feature. Discoblog: NCBI ROFL: On Machiavellianism and car salesmen. Discoblog: NCBI ROFL: An informal look at use of bakery department tongs and tissues. NCBI ROFL. Real articles. Funny subjects. Read our FAQ!

    3 Free Articles Left

    Want it all? Get unlimited access when you subscribe.


    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%


    Already a subscriber? Register or Log In