This is a special feature-length post in anticipation of the coming roll-out of the new Rock Stars of Science™ campaign in GQ magazine's December "Men of the Year" issue. For more information, visit Rock S.O.S. on Twitter, Facebook, and YouTube.
Being a doctor or scientist has a high status--within the profession, at least. But that's not good enough these days, with pay-line cuts across the National Institutes of Health. Disease by disease, scientists have woken up to the external politics that drive funding for research.
So what are they doing about it? A case study of how dire things have become is what 11 intrepid researchers--the “Founding Fathers” or, if you prefer, "Founding Lab Rats” of the Rock Stars of Science™ campaign--went through (and survived) last year in the name of branding science as "cool."
