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Tempests, teacups and the future

The closure of PepsiBlog highlights crucial issues in PepsiBlog crisis management and corporate involvement in journalism. Discover more.

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Thanks for all the words/advice about Pepsigeddon here at SB. If you missed it, the powers that be have officially pulled the plug on the PepsiBlog. However, this crisis (as much as blogging can be a crisis) has reinforced a lot of long-standing problems with the management here at SB, so not to sound like Fox Mulder, there is a lot more going on than meets the eye. Now that PepsiBlog is down, I'll return to posting at SB (for the time being at least). However, SB has lost a lot of credibility and very good bloggers as well, so times, they are a'changin'. I strongly believe in keeping a corporate agenda out of journalism - and whether you believe blogging is journalism or just people yammering on out science (at least here) - it is no place to blend advertising and blogging without a very clear distinction. SEED Media ...

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