Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Technology

Drinking alcohol actually makes your face more attractive.

Seriously, Science?By Seriously ScienceMarch 10, 2015 8:36 PM
992635211_e168dc8e47_z-227x300.jpg

Newsletter

Sign up for our email newsletter for the latest science news

Photo: flickr/azrainman

As we've previously reported, beer goggles are a real phenomenon. Well, according to this study, drinking doesn't just make other people more attractive--it also makes you more attractive. Here, researchers asked (sober) participants to look at photos of people who had been drinking and rank their attractiveness. Turns out that drinking a moderate amount (equivalent to two small glasses of wine) made people more attractive, whereas doubling that amount made them less attractive. The authors hypothesize that the increase in attractiveness after drinking could be related to "an increase in red colouration, which in turn is known to be perceived as healthy and attractive." Hot! (perhaps literally?)

Increased Facial Attractiveness Following Moderate, but not High, Alcohol Consumption "Aims Alcohol consumption is known to be associated with risky sexual behaviours, but this relationship may be complex and bidirectional. We explored whether alcohol consumption leads to the consumer being rated as more attractive than sober individuals. Methods Heterosexual social alcohol consumers completed an attractiveness-rating task, in which they were presented with pairs of photographs depicting the same individual, photographed while sober and after having consumed alcohol (either 0.4 or 0.8 g/kg), and required to decide which image was more attractive.Results Photographs of individuals who had consumed a low dose of alcohol (equivalent to 250 ml of wine at 14% alcohol by volume for a 70 kg individual) were rated as more attractive than photographs of sober individuals. This was not observed for photographs of individuals who had consumed a low [sic] dose of alcohol. Conclusion In addition to perceiving others as more attractive, a mildly intoxicated alcohol consumer may also be perceived as more attractive by others. This in turn may play a role in the relationship between alcohol consumption and risky sexual behaviour." Related content: Flashback Friday: Sorry, no matter how long you soak your feet in vodka, you will never get drunk.Study finds men are more likely to think a woman’s a floozy if she’s just sitting next to a beer.Science proves drunk men have more fun than women.

    3 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In