As we've previously reported, beer goggles are a real phenomenon. Well, according to this study, drinking doesn't just make other people more attractive--it also makes you more attractive. Here, researchers asked (sober) participants to look at photos of people who had been drinking and rank their attractiveness.
Turns out that drinking a moderate amount (equivalent to two small glasses of wine) made people more attractive, whereas doubling that amount made them less attractive. The authors hypothesize that the increase in attractiveness after drinking could be related to "an increase in red colouration, which in turn is known to be perceived as healthy and attractive." Hot! (perhaps literally?)
Increased Facial Attractiveness Following Moderate, but not High, Alcohol Consumption "
Aims Alcohol consumption is known to be associated with risky sexual behaviours, but this relationship may be complex and bidirectional. We explored whether alcohol consumption leads to the consumer being rated as ...
