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AI Is Learning to Manipulate Us, and We Don’t Know Exactly How

Trying to decide what to give your brother for Christmas? Where to invest your savings? Whether to paint the kitchen white or yellow? Don’t worry! AI is here to help. And that’s scary.

Avery Hurt
ByAvery Hurt
Credit: sdecoret/Shutterstock

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It’s no secret that the tech giants gather (and buy and sell) tremendous amounts of data about their customers, which is almost all of us. We may rightly worry about how much of our personal data is in the hands of private companies. But we might spend less time thinking about what exactly they do with that data — including using artificial intelligence (AI) to exploit human decision-making.

Humans are pretty good at manipulating each other; in fact, we've likely been engaging in "tactical deception" for thousands of years. But thanks to the assistance of AI, software systems that learn for themselves, humans may be more vulnerable to that coercion ever.

When deployed the right way, artificial intelligence can persuade you to buy something, share a post, vote for a candidate, or do any number of things. Recently, a team of researchers from the Commonwealth Scientific and Industrial Research Organisation, ...

  • Avery Hurt

    Avery Hurt

    Avery Hurt is a freelance science journalist who frequently writes for Discover Magazine, covering scientific studies on topics like neuroscience, insects, and microbes.

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