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Pay it forward? Cooperative behaviour spreads through a group, but so does cheating

Explore how acts of kindness ripple outwards, influencing generosity in social groups with surprising consequences.

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Ever wonder if acts of kindness or malice really do ripple outwards? If you give up a seat on a train to a stranger, do they go onto "pay it forward" to others? Likewise, if you steal someone's seat, does the bad mood you engender topple over to other people like a set of malicious dominoes? We'd all probably assume that the answers to both questions were yes, but James Fowler and Nicholas Christakis think they have found experimental evidence for the contagious nature of cooperation and cheating.

The duo analysed data from an earlier psychological experiment by Ernst Fehr and Simon Gachter, where groups of four volunteers had to decide how much money to put in a public pot. For every unit they chipped in, each member would get 0.4 back. So any donations represent a loss to the donor, but a gain to the group as a whole. ...

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