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Objects Bring Fear the Closer They Appear

Discover how approach aversion impacts our feelings about moving stimuli and why we react negatively to approaching objects.

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Quick: which of these things should you worry about if it's coming toward you? a.) grizzly bear b.) pedestrian c.) frowny face emoticon You many not have time to assess all the risks (is the bear running? does the frowny face have greater-than-symbol eyebrows?). But without thinking about it, you'll have a bad feeling about all of them. We have negative reactions to anything moving toward us, according to a recent study, no matter how harmless it really is. Behavioral scientists at the University of Chicago's Booth School of Business, along with colleagues at the University of Wisconsin, Madison, asked whether we feel differently about things that are moving toward us or away from us (or staying still). Previous research had shown that whether an object is near or far can affect our emotional response to it. So it makes sense that whether something's moving from one distance to another ...

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