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Beauty and the Brain: Men and Women Process Art in Different Ways

Explore how the perception of beauty differs in men and women, revealing unique brain activity patterns during aesthetic evaluation.

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Beauty is in the eye of the beholder, and whether that beholding eye belongs to a man or a woman may determine how beauty is processed and understood in the brain, according to a small, preliminary study. Researchers asked 10 men and 10 women to decide which paintings and photographs they found beautiful, while brain scans revealed which parts of their brains were active while they examined each image. The results suggested that while both sexes use parts of the brain associated with spacial awareness to process beauty, men use an area associated with big-picture thinking, while women also use a region linked to local details. All the volunteers showed increased activity in the parietal lobe when gazing at a landscape or urban scene that they found beautiful, but men used only the right lobe, while women used the lobes on both the left and right sides of the brain.

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