New Pseudoscience Patina, Same Snake Oil

The Secret's self-help message is just common knowledge.

By Douglas Rushkoff
Jun 20, 2007 5:00 AMNov 12, 2019 4:40 AM

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As the saying goes, opposites attract, as when an electron races to a positively charged ion, or the north pole of a magnet pulls the south pole of another. But try telling that to proponents of The Secret, the latest in a long line of spiritual systems aimed at selling personal prosperity through faulty scientific reasoning.

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