Whenever you read a given text, your brain processes the visual stimuli to create meaning and understand the content. Chances are, you don’t pay much attention to the way the information is presented in the material — particularly the font choice — because your main objective is reading comprehension rather than aesthetics.
Although typography is overlooked by most of us (excluding design enthusiasts), it’s crucial in rendering texts legible, readable and appealing for audiences. Beyond the visual aspect, research shows that fonts play a significant role in the cognitive processes that transpire while we read. A font’s impact on the way you learn and retain information might be hard to notice consciously, but your brain is certainly tuned in.
