Appeal of the Rare

By Robert Sapolsky, Paul Ehrlich, and James Wojcik
Nov 6, 2003 6:00 AMJul 19, 2023 7:15 PM

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In Darwin, Minnesota, the modern pilgrim can observe what is claimed to be the world’s largest ball of twine made by one person. Eleven feet tall, weighing in at 17,400 pounds, the ball is displayed in a Plexiglas gazebo. The callow sophisticate, passing afternoons in Paris museums amid roomfuls of Ming vases or dinosaur pelvises, might guess that a ball of twine, however large, could have only limited public appeal. But the town of Darwin knows better, making the display the centerpiece of its annual Twine Ball Days festival. This sort of thing is not an anomaly. Consider the display in Branson, Missouri, of the world’s largest twine ball produced by group effort, a whopping 41.5 feet in circumference. In Jackson, Wyoming, you can find the world’s largest ball of barbed wire, all 5,290 pounds of it.

Why should anyone in his right mind want to see these things? Why are cheesy performers advertised as “the one and only”? Why is a one-in-a-million postage stamp with an airplane accidentally printed upside down worth hundreds of thousands of dollars? And why is it impossible to resist looking at a picture in the Guinness Book of World Records of the world’s longest mustache? It’s not because it makes us reflect on the folly that is human. It’s not the challenge—“That’s it; I’m going to stop shaving today.”

Why are we attracted not only to the biggest version of almost anything but also to the smallest, the weirdest, the first, the last, or the only? Why does something gain value merely because it is rare and authentic—the odd voyeuristic pleasure that comes from seeing on display the salt and pepper shakers from the mess kit George Washington may have clutched as he crossed the Delaware? Is it mere curiosity, or is it something more?

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