A Brief Guide to Neuro-Products

On this blog I usually focus on academic, scientific neuroscience. However, there is a big world outside the laboratory and, in the real world, the concepts of neuroscience are being used (and abused) in ways that would make any honest neuroscientist blush. In this post I'm going to focus on three recent examples of neuro-products: commercial products that are promoted as having some kind of neuroscience-based benefit. 1) Neuro Connect Golf Bands We'll start out with a silly one. This product, full name Neuro Connect™ INFUSED Shaft Bands, costs $150 for a pack of ten bands. You're supposed to place one of these bands just below the grip on your golf clubs. This will improve your golf swing by providing a 'subtle energy connection' between your club and your brain. Here's how it works: "A field emitted by the shaft bands intersects with the central nervous system when the club is swung around the body. Swinging with an INFUSED shaft band immediately enhances the function of nerve receptors in muscles and joints."