Looking to Immortalize Your Pet? Now You Can Turn Muffy’s DNA Into a Diamond

If you love your furry pet and can’t envision a world without Fido, Misty or Max, now there’s an alternative to getting it stuffed—or cloned. Just yank some fur from your pet's hide and send it to DNA2Diamonds, where a team will literally turn your dog’s carbon matter into a wearable diamond. According to the company’s ad, they remove your pet’s "unique DNA carbon" from a submitted fur sample, then turn it into a diamond seed, which starts the growth of your diamond. Over a few days, more carbon gathers on the seed, forming a man-made diamond. The jewels come in cognac, red and yellow-green, take 70 days or fewer to make, and cost between $2,000 and $18,000. If you’re worried that the rest of your family might feel left out, don’t despair: You can send in tufts of multiple family members’ hair as well. The company will combine all ...