Live from CES: Beautiful Bike, Goofy Name

CES isn't always about the bells and whistles. Sometimes it's about elegant design. Areaware is a New York-based company that aggregates futuristic products from a consortium of industrial designers. Their booth featured, among other things, a wooden radio and a folding bicycle. What caught my attention though was their "Moof" bike. An elegantly designed single-speed, the Moof includes front and back solar LED's artfully integrated into the bike tube, solving a classic cyclist's dilemma: you really ought to have a light on your bike, but most bike lights make you look like a total dork. You can be the coolest cruiser around town (see pic below) later this year for $500.