What Are 'Natural Flavors'?

Are natural flavors actually natural? And what does the designation mean?

By Alex Orlando
Jan 4, 2020 6:00 PMJan 4, 2020 3:00 PM
Natural Flavors
Just because something claims to contain "natural flavors," does that mean it's really natural? (Credit: Eduardo Rocha/Shutterstock)

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If you’ve ever perused the ingredients list while grocery shopping, chances are you’ve seen the term “natural flavors” before. But have you taken a second to consider what these cryptic additives actually are?

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