Sunscreen is no longer just the thick, stinky goop that leaves a white film on your skin. Now, everything from tinted moisturizers to chapsticks to delicate mists for your face claim to protect against some kind of sun exposure. And though the kinds of products that offer sun protection have exploded in the U.S., customers in Europe, parts of Asia and Australia have more effective formulas lining their store shelves. The difference comes down to how various governments regulate sunscreen.