E. O. Wilson and Jared Diamond have a few things in common. Both are ecologists, popularizers of science, famous best-selling authors, meme creators, and lately, objects of ridicule and academic rage. Let's recall that Wilson, before he became the bard of biodiversity, had withstood a furious assault on his reputation after the publication in 1975 of his now classic text on sociobiology. Over his long, illustrious career, Wilson has revived one field, created another, coined the Biophilia Hypothesis, argued for a grand unification of all the branches of knowledge, and tried to find common ground with evangelicals. Lest we forget, he's also the world's foremost ant expert. More recently, Wilson has roiled the field of evolutionary biology and come under attack for his latest tome, The Social Conquest of Earth. The book has been chopped up into a meat grinder by some prominent scientists. Not everyone, though, has been so dismissive. One reviewer in Naturewrote: