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When Losing Opens the Mind

Explore the food movement lessons learned from California's GMO labeling measure defeat and Mark Bittman's tactical shift.

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Last week, I wondered what lessons the food movement would learn from the defeat of California's GMO labeling measure. I also asked (since pro-labeling efforts are moving ahead in other states) if leading foodies

believe that a campaign based on junk science and fear-mongering is the best way to achieve a political goal?

It's still too early to tell how the food movement, as a whole, will respond, but one of their biggest champions, Mark Bittman has signaled that a change in tactics is necessary. In a weekend NYT column, he wrote:

Labeling is important not so much because G.M.O.'s are "bad" "” they have not introduced harmful ingredients into the food chain, and those who argue that they have are taking a position that is difficult to defend "” but because once we know what's in food we can better influence how it is produced. Sensibly or not, many ...

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