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What Climate Communication Sorely Lacks

Discover the importance of climate communication and how an intense minority can shift the broader public on climate issues.

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My latest post at the Yale Forum on Climate Change & the Media asks if the ratcheting up of climate fear will grab hold of a public already numb to such appeals. I think David Roberts at Grist makes a strong case for how it can work, but it rests on this assumption:

what drives social change and shifts politics is not broad-based support but intensity. An intensely committed minority can act as a lever that moves larger populations.

In fairness to Roberts, he also says that "activism, protest, and agitation," hallmarks of a committed movement, along with continued warnings of imminent climate catastrophe, need not

be seen as an alternative to pragmatic, incremental process pushed by moderate insiders. They are not mutually exclusive; indeed, they ought to be mutually reinforcing.

The problem with even this multi-pronged approach is that there are no overarching values defined, which, to me, seems ...

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