Lovin' Energy Efficiency

Amory Lovins bursts with so many ideas that if you blink you miss ten of them. Speaking at Techonomy today, he outlined an agenda he called Reinventing Fire--nothing less than obliterating all oil and gas usage by 2050. “We do transformation, not incrementalism,” Lovins explained. Yeah. You can read some of the details of Lovins’ agenda here, and much of the arguments from his talk can also be found in this CNN.com piece.The basic argument is that we can entirely slash oil usage first through increasing efficiency—particularly for vehicles--and then secondarily by replacing it with natural gas and biofuels. Some of Lovins most striking ideas concern remaking our vehicle fleet...READ ON.