Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Environment

Attention Bottom-Feeders

Collide-a-ScapeBy Keith KloorMarch 11, 2009 2:03 AM

Newsletter

Sign up for our email newsletter for the latest science news

And all you other little bitty blog fish swimming mightily upstream (and I'm right there, beside you), here's something to consider next time you can't stop obsessing over your lowly place in the blogosphere:

Blog authority as measured by Technorati is declining.

Welcome to the new "era of micromedia," in which

Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses.

The DSM has all sorts of colorful names for this sort of behavior, but in web parlance, as Brian Solis at TechCrunch informs us:

Many refer to this dilemma as attention scarcity or continuous partial attention (CPA) - an increasingly thinning state of focus.

So new metrics are in order, which means there's a new race to the top. Let's just hope we all don't fry our brains in the process.

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In