In my tradition of examining science-y shoes, I'd like to talk about these sneakers, the Gravity Defyers. I found this advertisement in a magazine called Invention & Technology, which seems (if all the ad space dedicated to commemorative coins is any indication) to be targeted at an older demographic.
The logo on the shoe is sort of like a Nike swoosh, but a little more...swimming.
Is this an accident? A joke? A tadpole? It's hard to say.
The ad's copy tells the tale of a man with a problem:
Low energy and laziness has got me down. My energy has fizzled and I'm embarrassed to admit that I've grown a spare tire (I'm sure it's hurting my love life.)...Gravity has done a job on me.
To counteract his saggy problem, the man's doctor recommends Gravity Defyer shoes, which "ease the force of gravity" with Veroshock Trampoline technology. (Springs, to the ...
