Outdoor weddings are inherently unpredictable. But now even weather can be pre-arranged, for a price. London luxury travel company Oliver’s Travels is guaranteeing couples a sunny day for their nuptials courtesy of their Cloud Bursting service. The company will “pop” clouds prior to your big day through a process more commonly known as cloud seeding. The service, which costs about $150,000 and is currently only offered in France, promises to clear up cloudy skies with a little help from atmospheric science.
Here's how it works. Oliver’s Travels employs a meteorologist to study the selected venue’s weather patterns for a week leading up to the wedding day. Then, over the 24 hours preceding the event, a pilot is dispatched to dissipate potential rainclouds by sprinkling silver iodide particles nearby. Silver iodide, in turn, speeds up the condensation process necessary for rainfall. The silver iodide particles attract moisture within the clouds, which ...