Chimps prefer to copy others with prestige

There is no action so stupid that you can’t persuade someone to do it by getting celebrity endorsement. Even the barmiest advice on everything from medical decisions to diets will have happy idiots queuing up to listen, if it comes from the mouth of someone who was once on TV. Such recommendations can be disastrous, but they can be beneficial if the people in question are wise and knowledgeable, from village elders to community leaders. This is all part of the same trend – the human penchant for apeing individuals with high status. And now, it seems that we aren’t the only species that does this. Chimpanzees have the same inclination for apeing those with prestige. We know that chimps can pick up new traditions from one another, with different groups enjoying rich and diverse cultures. Much of this understanding is thanks to work from scientists like Victoria Horner, Andrew ...