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5 Ways to Turn a Liberal Into a Conservative (At Least Until the Hangover Sets In)

Explore political conversions and the surprising factors, including fear and cognitive load effects, that can shift ideologies temporarily.

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By Chris Mooney, a science and political journalist, blogger, podcaster, and experienced trainer of scientists in the art of communication. He is the author of four books, including the just-released The Republican Brain: The Science of Why They Deny Science and Reality and the New York Times-bestselling The Republican War on Science. He blogs for Science Progress, a website of the Center for American Progress and Center for American Progress Action Fund, and is a host of the Point of Inquiry podcast.

Voting image via Shutterstock

Voting image via Shutterstock

One of the first questions that usually comes up when people ask me about my book The Republican Brain is: “How do you explain my Uncle Elmer, who grew up a hard core Democrat and was very active in the union, but now has a bumper sticker that reads ‘Don’t Tread on Me’?”

Okay: I’m making this question up, but ...

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