about climate change issued today by the august American Association for the Advancement of Science is intended to persuade ordinary people that our climate really is changing, we're largely responsible, and we need to do something about it. Soon. The report features clear, straight-forward language without overly complex and opaque scientific jargon. And as the black non-image at the top of this ImaGeo post symbolizes, there is another thing that the report lacks as well: imagery. In fact, there is not a single image in the report — not one visualization to help us understand what's happening to our world, not a single photograph to dramatize the impact of climate change on people, not even one little graphic to show a trend in, oh, I don't know, temperature maybe. Okay, I exaggerate just a little. The title page does have one ambiguous photograph of someone ...
"What We Know" Climate Report From Leading Science Organization Seeks to Persuade Citizens. #FAIL.
Explore how visual communication and persuasion can enhance climate change messaging, highlighting the importance of imagery in reports.
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