Yesterday, Nature's online editor set off a mini squall with this Guardian column, titled "Nine ways scientists demonstrate they don't understand journalism." The response from the science blogosphere was pretty negative. For some reason, this surprised me--well the darts thrown at the piece by many writers did, anyway. I kinda got into it a bit on twitter, which was like nibbling at an Oreo cookie. I then thought some deep thoughts and presto, this short riff at the Yale Forum on Climate Change & the Media emerged.