Nut Up or Shut Up

Observe as a striving young author demonstrates how to fluster an innocent morning TV host by dropping quotes from Zombieland. (If you don't get the first clip, press pause and go to the menu on top.) DayPortPlayer.newPlayer({articleID:"841556",playerInstanceID:"FEB04E69-C718-D8E8-2B18-8543AE193B23",domain:"xetv.web.entriq.net"}); There is a lesson here, in the reaction to the title The Calculus Diaries. You write a book to emphasize the fun and conceptual side of math, to reach an audience that doesn't traditionally pick up science books. How do you get them to buy a book with "Calculus" in the title? Zombies and Vegas help, but it's an uphill battle.