The Sciences

NCBI ROFL: New weight loss plan: drink crappy wine.

DiscoblogBy ncbi roflMar 28, 2011 11:00 PM

Newsletter

Sign up for our email newsletter for the latest science news
 

Fine as North Dakota wine: sensory expectations and the intake of companion foods. "Taste expectations can influence taste evaluations. It is not known, however, whether the environmental cues that influence taste expectations--such as suggestible names and brand labels--can have a referred impact on the intake volume of companion foods. Adult diners who ordered a prix-fixe restaurant meal were given a complimentary glass of wine that had been relabeled to induce either favorable ("new from California") or unfavorable ("new from North Dakota") taste expectations. An analysis of plate waste indicated that those who believed they had been drinking California wine ate 12% more of their meal than those who instead believed they drank North Dakota wine. In combination with a sensory-based lab study, these results show that environmental cues--such as label-induced sensory expectations--can have a far-reaching impact on the food intake of companion foods."

Photo: flickr/@joefoodie

Related content: Discoblog: NCBI ROFL: Scientific study gives green light to drinking before GREs!

Discoblog: NCBI ROFL: Note to self: opening beer bottles with your teeth is bad.

Discoblog: NCBI ROFL: Oktoberfest week: The top 11 ways to appear drunk.

WTF is NCBI ROFL? Read our FAQ

!

1 free article left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

1 free articleSubscribe
Magazine Examples
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.