Advertisement

NCBI ROFL: Is it really the thought that counts?

Explore why it's the thought that counts in gift exchanges and how mental state inferences shape social connections.

Newsletter

Sign up for our email newsletter for the latest science news

Sign Up

"Gift-giving involves both the objective value of a gift and the symbolic meaning of the exchange. The objective value is sometimes considered of secondary importance as when people claim, "It's the thought that counts." We evaluated when and how mental state inferences count in gift exchanges. Because considering another's thoughts requires motivation and deliberation, we predicted gift givers' thoughts would increase receivers' appreciation only when triggered to consider a giver's thoughts, such as when a friend gives a bad gift. Because gift givers do not experience this trigger, we expected they would mispredict when their thoughts count and when they do not. Three experiments support these predictions. A final experiment demonstrated that thoughts "count" for givers by increasing social connection to the receiver. These results suggest that mental state inferences are not automatic in social interactions and that inferences about how much thoughts count are systematically miscalibrated."

Exaggerated, Mispredicted, and Misplaced: When "It's the Thought That Counts" in Gift Exchanges.

Photo: flickr/HeatherHeatherHeather

Related content: Discoblog: NCBI ROFL: Time crawls when you’re not having fun: feeling entitled makes dull tasks drag on.

Discoblog: NCBI ROFL: Winners love winning and losers love money.

Discoblog: CBI ROFL: Your lack of apology didn’t break my heart, but it did give me heart disease.

NCBI ROFL. Real articles. Funny subjects. Read our FAQ

!

Advertisement

Stay Curious

JoinOur List

Sign up for our weekly science updates

View our Privacy Policy

SubscribeTo The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Subscribe
Advertisement

1 Free Article