My Washington Post Piece on Science and the Public

I've got a piece in this weekend's Sunday Outlook section in the Post, entitled "If scientists want to educate the public, start by listening." The argument is that although people often seem to resist science and argue back against it, they're frequently motivated by nonscientific considerations at the core--nonscientific considerations that scientists themselves often don't really understand. But alas, this means that arguing with them scientifically often doesn't yield the desired result. Example: