How not to market science to girls

Teaching kids about science is one of the best things we can do. Children are naturally inquisitive and curious; and the methods of science, if taught correctly, can be used to engender a lifelong love of these traits. So I'm happy when science is encouraged for kids. Still, there are times when I see examples of science education that make me cringe, and shake my head, wondering "What were they thinking?" Enter WILD! Science. This is an apparently successful Australian company that sells science kits for kids. That's great, and some of the kits look pretty good. The problem is, they split some of the kits into ones for boys, and ones for girls. And that split is exactly what you think.