Physicist Sean Carroll, one of the people behind Cosmic Variance here at DISCOVER blogs, tweeted yesterday: "I think Stephen Hawking could say 'ice cream is delicious' and get massive media coverage." He's probably right.
Last month the renowned physicists made the news by warning of the great threat of human extinction over the next couple centuries, but kindly softened the blow by saying that we'll be fine if we can get through our growing pains and get off this planet. Back in April, the wave of attention came from his warning that it might not be such a great idea to attempt to contact aliens, should they be more advanced than us and try to wipe us out.