When The Guardian gets hold of research from your university - you know it's a big deal. Here's a little excerpt
Male bats with larger testicles but smaller brains stand a greater chance of having offspring than their smaller testicled, bigger brained rivals.
But if you want a real audience, you want it to appear in The Mirror
Scientists at Syracuse University, New York, found the link after studying 334 bat species. They wrote: "Because relatively large brains are metabolically costly to develop and maintain, changes in brain size may be accompanied by compensatory changes in other tissues.
Or maybe The Times
In the study, a team led by Scott Pitnick of Syracuse University, in New York State, looked at testicle and brain size in 334 different species of bat. They found that testicle size increased markedly in species with particularly promiscuous females, and that the animals' brains were smaller to match.
I have some very talented colleagues here at Syracuse, and Scott is certainly one if them. However, it is equally fascinating how interested my home country's media is in any story involving testicles.