Here is how to get an appointment with George M. Church, professor of genetics at Harvard Medical School, director of four organizations devoted to genomics, cofounder of four biotech firms within the past four years, scientific adviser to 17 ultralow-cost genome sequencing companies, and founder of the Personal Genome Project:
First, you send him an e-mail requesting a meeting. He will reply with the URL for a Web site that lists his current schedule. This, when printed out, proves to be a 10-page, single-spaced document in very small type that starts with “January 1, 2009: Holiday, New Year’s Day” and ends with “September 17, 2010: International Steven Hoogendijk Award 2010 for G. Church, Rotterdam, Netherlands.” Searching through hundreds of entries—as many as nine falling on a single day—you try to find an uncommitted hour. If successful, you contact either of Church’s two administrative assistants to propose a date, time, and ...