The New York Times "pay wall"

So what do readers of this blog think? Pay or no pay? It's useful, and The New York Times is pretty massive in scope, if sometimes lacking in breadth. I love their data-oriented stuff, but I ignore their columnists and a lot of their "analysis," which is frankly substandard if I know anything about the topic (which suggests to me if I don't know about the topic, they barely do too). There are certain areas where blogs have a comparative advantage, and I don't see why an organization with other strengths would even make an attempt.