skip to main content

The Life & Death of Social Media

A closer look at the services that digitally connect our lives, and some that came and went.

Written byLacy Schley
| 1 min read
Follow on GoogleGoogle News Preferred Source
Placeholder image

Newsletter

Sign up for our email newsletter for the latest science news

Sign Up

We’re more connected than ever, thanks to social media. Despite thousands of miles of distance, we can still stay in touch with friends and family. We can even make new friends and start social movements at the drop of a #hashtag. But the websites that helped make this all possible had to start somewhere. And despite their strong starts, some sites didn’t last to see the interconnected world we live in today.

Placeholder image showing Earth from space with an alert icon and the message ‘This image is no longer available.’

Charts: Alison Mackey/Discover; Design elements: Envato

SOURCES:

The Climb to Success:

Facebook:

  • 2004-2008: https://d1lge852tjjqow.cloudfront.net/CIK-0001326801/f3fcb2a3-f76a-4aaa-9c7c-9fa100fdc962.pdf

  • 2009-2017: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

  • Latest 2018 figure: https://newsroom.fb.com/company-info/p

Twitter:

  • 2010-2014: https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

  • 2015: https://investor.twitterinc.com/static-files/efd72267-6f92-49ee-891f-188e1a43d993

  • 2016: https://investor.twitterinc.com/static-files/7af2715c-27e5-45ba-a690-84620179a1e2

  • 2017: https://investor.twitterinc.com/static-files/c48a4ad8-6c1d-4dfc-b263-898e0bfde2c8

  • 2018: https://investor.twitterinc.com/static-files/5ce969d2-a97f-49ef-ae10-577b81f6efee

Instagram:

  • 2013-2017: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

  • 2018: https://instagram-press.com/blog/2018/06/20/welcome-to-igtv/

WhatsApp:

  • 2013-2017: https://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/

Pinterest:

  • 2015-2017: https://www.statista.com/statistics/463353/pinterest-global-mau/

Ghosts of Social Sites Past:

Xanga:

  • https://mashable.com/2006/08/13/xanga-profile/#W_h13K_ENmqY

Friendster:

  • https://www.washingtonpost.com/wp-dyn/content/article/2008/12/31/AR2008123101894.html

  • https://www.slate.com/articles/technology/webhead/2009/03/ye_olde_social_network.html

Eons:

  • https://www.prweb.com/releases/crewmedia/acquireseons/prweb5279824.htm

  • https://progresspartners.com/news-1/2015/10/22/progress-partners-completes-sale-of-eonscom-and-eons-boom-media

Who’s Using What?

  • https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Back From the Dead:

  • 2010: https://techland.time.com/2011/12/20/myspace-returns-with-facebook-integrated-music-player/

  • 2011: https://www.socialmediatoday.com/content/who-uses-facebook-twitter-linkedin-myspace-social-media-update-4th-q-2010-and-1st-q-2011

  • 2012-2015: https://www.statista.com/statistics/265099/unique-visitors-to-myspacecom/

Meet the Author

Published In

Stay Curious

JoinOur List

Sign up for our weekly science updates

View our Privacy Policy

SubscribeTo The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Subscribe