Stay Curious

SIGN UP FOR OUR WEEKLY NEWSLETTER AND UNLOCK ONE MORE ARTICLE FOR FREE.

Sign Up

VIEW OUR Privacy Policy


Discover Magazine Logo

WANT MORE? KEEP READING FOR AS LOW AS $1.99!

Subscribe

ALREADY A SUBSCRIBER?

FIND MY SUBSCRIPTION
Advertisement

The Impurity of Book Titles

Discover how climate change framing impacts public perception and why catchy titles matter in Michael Mann's latest work.

Newsletter

Sign up for our email newsletter for the latest science news

Sign Up

Is is possible to judge a book by its title? Roger Pielke, Jr. believes so. But he's making much ado of nothing in this post, which Marc Morano has, ironically, turned into a splashy and hugely misleading headline on Climate Depot. Here's the quick background: at Seed magazine, Michael Mann participated in a forum on climate change "framing," in which he explained the reasoning behind the title of a recent book he co-authored, called "Dire Predictions: Understanding Global Warming." As Mann freely admits:

The purists among my colleagues would rightly point out that the potential future climate changes we describe, are, technically speaking, projections rather than predictions because the climate models are driven by hypothetical pathways of future fossil fuel burning (i.e. conceivable but not predicted futures). But Dire Projections doesn't quite roll off the tongue. And it doesn't convey"‰"”"‰in the common vernacular"‰"”"‰what the models indicate: Climate change could pose ...

Stay Curious

JoinOur List

Sign up for our weekly science updates

View our Privacy Policy

SubscribeTo The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Subscribe
Advertisement

0 Free Articles