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The Climate Narrative

Explore the importance of a compelling narrative in climate discussions, with insights from Marc Morano and Joe Romm.

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There are two guys who'd sooner be waterboarded than admit the other was right about something. But Marc Morano and Joe Romm would certainly agree on one thing: the importance of a compelling narrative. Marc Morano. Take a look at the stories that dominate Climate Depot lately. It's IPCC, round the clock. Notice the familiarity of the phrasing in the headlines (ruse-hoax-scam-collapse-hype-shame, and so on). Morano has fashioned this narrative that the whole edifice of man-made climate change is crumbling daily under the weight of mounting miscues. Nothing could be further from the truth. But Morano has been disciplined in staying with this frame. If you're following the trench warfare in the blogosphere, you can see that many skeptics are echoing this jig-is-up frame. And because climate scientists are on the defensive, Morano is able to stay on offense with his message. Say what you will about him, but he's ...

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