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Where the Ladies At? There's an App for That

Discover how augmented reality helps clubgoers find bars with the best odds of meeting potential partners using SceneTap app.

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Here's a good use for augmented reality

: directing clubgoers to the bars that have the best odds for meeting persons of their preferred gender. And how do you figure that out? Well, a start-up company called SceneTap

is doing it with facial recognition. Mounted at the doors of clubs, cameras will survey the crowd and, using facial recognition software, report the ratio of men to women to a free smartphone app. Forbes reports

that 200 clubs, more than fifty of them in SceneTap's home base of Chicago, have signed up to be included in the service, which will debut next month. The software is not sensitive enough to recognize individuals, stresses CEO Cole Harper---just sensitive enough to see whether that face coming in the door is male or female. The company plans to generate revenue from Groupon-like deals and advertising. Now, when you get down to the privacy issues, ...

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