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Volvo Fears Human Drivers Will Bully Driverless Cars

Volvo's self-driving cars aim to blend in on London roads, easing human drivers' concerns about bullying driverless vehicles.

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A Volvo self-driving car prototype. Volvo plans to test unmarked self-driving vehicles in London by 2018. Credit: Volvo Most companies testing self-driving cars worry about making sure the driverless vehicles obey the rules of the road and avoid accidents. The Swedish automaker Volvo has a slightly different concern about whether human drivers will try to bully driverless cars on the road. That is why the automaker plans to keep its early fleet of test vehicles in London unmarked so that they don't look any different from a normal Volvo car. The first 100 Volvo vehicles to be tested on London's main roads in 2018 will not stand out from the crowd, a Volvo Cars executive told

The Observer

(a sister paper to The Guardian). "I’m pretty sure that people will challenge them if they are marked by doing really harsh braking in front of a self-driving car or putting themselves ...

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