Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Technology

U.S. Addicted to Mexican Coke

Newsletter

Sign up for our email newsletter for the latest science news

Apparently, Mexicans who come to the U.S. have brought a special treat with them to make el norte feel a bit more like home: Mexican Coca-Cola, complete with the old-timey, voluptuous glass bottle (I understand the exact term is "hobbleskirt"). There's enough demand that Costco is stocking the stuff. "Mexican Coke is selling like crazy bro, and I can't keep up," says a shopkeep speaking the native tongue of Northern California (aka Nor Cal).

So why do they like the stuff so much? Coke itself says the drink is the same; "Coke is Coke is Coke." Mexicans, they say, must just be happy with the very va-voom-y bottle. To be sure, the glass Coke bottle has objectively better aesthetics, and there's not too many times you can say that.

But oh, there's more to it than that. First off, Mexican Coke is made with cane sugar, rather than the high-fructose corn syrup that's oozed its way from the heavily subsidized corn fields of the Midwest to practically every corner of every supermarket, as Michael Pollan has ably described. I don't know of any data proving that corn syrup tastes worse to most people, but it might well taste different, and sometimes tasting different is tasting worse.

Also, glass is a better thermal insulator, and because cool liquids can dissolve more gas, the glass bottle keeps your Coke fizzier longer.

(via kottke.org)

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In