On a Saturday at 7 a.m. at a gym in Briarcliff Manor, New York, Henry Donahue, DISCOVER’s CEO and a recreational triathlete, was struggling to suit up for his regular swim. Although the Tracer Light—TYR’s new swimwear for the 2008 Beijing Olympics—screamed “speed” in sleek brown and green lines, Donahue was taking more than a little time squeezing himself into it.
After some help with zipping his shoulders into the skintight, shoulder-to-ankle racing suit, Donahue walked to the pool looking like a capeless superhero—or a guy in a sleeveless, lightweight wet suit. “I don’t think it’s that cold in there,” the lifeguard said.