The craft brew revolution is fueled by an earnest pursuit of hoppiness.
Many craft beer enthusiasts are drawn to the potent, bitter, aromatic flavors of a primo India Pale Ale (IPA), and brewers take pride in delivering a roundhouse kick to mouth in every bottle. Indeed, the names of IPAs often connote a cataclysmic struggle between man and beer: Hoo Lawd, Hopslam Ale, Pound Town, Hoptrocity, Ruination. You get the point.
