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Google's 'Bing Sting' Suggests Microsoft's Search Engine Plays Dirty

The Bing Sting exposes Google's claims that Bing copies its search results, stirring debate on search engines and authorship.

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Following a spy-novelesque stunt dubbed the Bing Sting, Google has denounced Microsoft for stealing its search results--and Bing's reaction is nothing short of ambiguous. Google reportedly got suspicious after it found that Bing's search results replicated misspelled words from its own results, so the company decided to run a test by linking fake search results to nonsense search terms--and Bing took the bait. Quoting Google software engineer Amit Singhal, the BBC reports:

"A search for 'hiybbprqug' on Bing returned a page about seating at a theatre in Los Angeles. As far as we know the only connection between the query and result is Google's result page," he said.... "We noticed that URLs from Google search results would later appear in Bing with increasing frequency," he went on.

Bing's reaction to the Google accusation is quite ambiguous: it refutes Google's words at times, but seems to make excuses for itself at ...

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