A Little-Known Technology Change Will Make Video Streaming Cheaper and Pave the Way for Higher Quality

A new standard for how videos are sent through the internet and read by your computer could make the digital world more inclusive, says media scholar Jason Schmitt.

By Jason Schmitt, Clarkson University
Aug 19, 2020 6:15 PMAug 19, 2020 6:13 PM
shutterstock 1439344193
Online video consumption can become cheaper and more efficient thanks to improvements in streaming technology. (Credit: Proxima Studio/Shutterstock)

Newsletter

Sign up for our email newsletter for the latest science news
 

A new format for compressing video, called Versatile Video Coding (H.266/VVC), at first glance might not seem to be the most exciting or profound change to influence humanity. But in a world where 4.57 billion people identify as active internet users, 3.5 billion regularly use a smartphone, 80% of global internet traffic is compressed video data and 500 hours of video are uploaded to YouTube every minute, data is more than binary numbers. Data – and video specifically – is now part of humanity’s collective nervous system.

COVID-19 has greatly increased internet usage around the world. It now has the dual purpose of keeping parents and kids connected for both work and school through video conferencing. Further, families are now regular users of a growing array of streaming providers like Netflix, Hulu, Disney+, Prime Video, Peacock and HBOMax.

0 free articles left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

0 free articlesSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

Stay Curious

Sign up for our weekly newsletter and unlock one more article for free.

 

View our Privacy Policy


Want more?
Keep reading for as low as $1.99!


Log In or Register

Already a subscriber?
Find my Subscription

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Copyright © 2024 Kalmbach Media Co.