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Your Weekly Attenborough: Platysaurus attenboroughi

The lizards that don't lie.

Platysaurus attenboroughi.Credit: M. Whiting

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There's a concept in economics that I've always been a bit fascinated by called a Veblen good. The basic idea: A product or service for which demand goes up the more expensive it gets.

It runs totally counter to the normal precepts of economics, but there's a logic to it. For some things, works of fine art, say, or luxury cars, it's not the physical object itself that's desired, but what it represents.

Like Nic Cage buying a dinosaur skull, it's a statement that you can afford to spend money simply for its own sake — an economic power play. The more expensive a Veblen good gets, the more symbolic value is attached to it and it's worth more.

I'm intrigued by the concept because it feels uniquely human — who else but us to revel in such an abstract expression of dominance. But, that's really not true.

The animal ...

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