Planet Earth

When Good Causes Go Bad

Collide-a-ScapeBy Keith KloorSep 20, 2011 8:57 PM

Newsletter

Sign up for our email newsletter for the latest science news
 

Reuters reports on the latest bone-headed idea from PETA:

People for the Ethical Treatment of Animals, no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website in the name of animal rights. The nonprofit organization, whose controversial campaigns draw criticism from women's rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering. "We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," said Lindsay Rajt, PETA's associate director of campaigns.

That leads PZ Myers to wonder:

I am trying to visualize the kind of people who would be drawn to a site featuring naked women and tortured animals"¦and no, those aren't the people I'd want to associate with. It sounds like it might be popular with serial killers, anyway. Is that the audience they want?

Will PETA's latest stunt disprove the bad publicity is better than no publicity axiom?

1 free article left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

1 free articleSubscribe
Magazine Examples
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.