This is how the Emporium was born. Last summer I was at a pool party where a friend, Bob Datta, was bobbing around in the water with his kids. Datta is a post-doc at Columbia, where he studies genes in Drosophila flies. I noticed that Bob had a tattoo of DNA on his shoulder. At first I thought it was a generic snippet of the molecule, but then Bob told me that it actually represents, in the genetic code, his wife's initials: EEE. Geek love in its noblest form.
Bob's tatoo reminded me that I have seen other scientists festooned with their science. There was the mycologist whose arms were covered with a black mesh, which he explained to me was subterranean network of threads produced by the death cap mushroom. And then there was the developmental biologist whose arm is swathed in the image of the fish he studies. ...