Subliminal flag shifts political views and voting choices

Not Exactly Rocket Science
By Ed Yong
Mar 12, 2010 7:30 PMNov 5, 2019 12:11 AM

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This article is reposted from the old Wordpress incarnation of Not Exactly Rocket Science.

For all the millions that are poured into electoral campaigns, a voter's choice can be influenced by the subtlest of signals. Israeli scientists have found that even subliminal exposure to national flags can shift a person's political views and even who they vote for. They managed to affect the attitudes of volunteers to the Israeli-Palestine conflict by showing them the Israeli flag for just 16 thousandths of a second, barely long enough for the image to consciously register.

These results are stunning - even for people right in the middle of the one of the modern age's most deep-rooted conflicts, the subconscious sight of a flag drew their sympathies towards the political centre.

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